Sunday, February 8, 2009

Hey everyone,
The main reason for this blog is for my viral marketing class. I thought it would be helpful if I explained what viral marketing is. According to Wikipedia, Viral Marketing is a marketing technique which uses pre existing social networks to produce increases in brand awareness. Basically, this means that we use programs like Myspace, Facebook, Twitter, Youtube, and other social sites to promote products instead of just using television ads. The following Youtube video is an example of Smirnoff using viral marketing techniques. 

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